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Development momentum is strong and we're breaking ground.

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Development momentum is strong and we’re breaking ground.
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wow.
Easy to build
and operate.

Simplified, spirited, and grounded in value.

With our cost-conscious, cool-conscious model, guests have a new hotel option—and so do you.

get to know tru
Market void.
now filled.
Capture millions of
cross-generational
guests.

A place to go to, not just through.

A design-forward aesthetic and layout create “wow” moments and lasting impressions worth sharing.

experience tru
fab.
Not the same
old, same old.

Engineered for all-around value.

Tru focuses on those things that make a meaningful difference to our guests and our owners.

Become a partner
What’s next in
hotels? We are.
get to know tru